A six-week program from White Label Group, with Cheneval Advisory
For founders building a business on their own terms. Over six weeks, you set up AI to take on the operational work across five areas of your business, and create new capacity as a founder. We help you discover what more you're capable of as a leader in your industry when you have AI as a thought partner. Cortney Thomson and Jami Emerson Cheneval guide you through every step, with a live call each Wednesday night.
Cortney's experience building operational systems
running White Label Group with founder-led businesses
efficiency gains in 12 months from Jami's AI adoption work
of the operational work in Jami's own business now runs on AI
Who this is for
Most of the women we work with built their business themselves. There's no co-founder to talk a decision through with at 10pm, or to interrogate the numbers for the insights hidden in them. Every gap in the business is yours to fix, and you've discovered that admin takes up most of the time you have for the work you really want to do.
You probably already use AI to draft an email or summarise a document. Some of you have set up projects and saved prompts. This is a great start. But if the same tasks are still on your plate, even if they happen faster, AI hasn't moved your business anywhere new. That's when you need an AI thought partner.
When we asked people registering for our webinar what their biggest time drain was, they told us:
If even one of those sounds like your bottleneck, this program is for you.
Why a co-founder
Most people use AI as an admin assistant: write this, summarise that. It saves time, and it's where most people stop, because it's familiar: AI does a task you already do, only faster. A co-founder is the person you think a decision through with, who covers the areas you're weaker in so you can spend your time on what you do best. In this program, we set AI up to play that role as your thought partner.
| AI as an admin assistant | AI as your co-founder |
|---|---|
| Completes the task you hand it | Researches a decision and puts more options in front of you |
| Handles repetitive, hands-on work | Takes on the parts of the business you're less good at |
| Leaves all the strategic thinking with you | Shows you what your current reports don't tell you |
| Saves you time on individual tasks | Frees up your time for the work only you can do |
The difference starts with the question you ask.
| Instead of asking | Ask your co-founder |
|---|---|
| Write this email | How do I move this client forward, and why? |
| Summarise this report | What here should change what I do next? |
| Make me a content plan | What am I missing about my customers' needs? |
| Fix this spreadsheet | What is this data telling me that I'm ignoring? |
You still make every decision. AI cannot be accountable for your business. You are.
The return on AI
AI pays you back in three ways.
You do the same work faster.
You do the same work better, with sharper thinking and fewer misses.
You get time, energy and purpose: capacity to stretch and use your superpowers to take the business further.
Capacity only pays you back if you know how to spend it.
Don't spend it on more repetitive tasks you could pay someone to do. Spend it on the things no one else can do, not even AI. That's how AI becomes your competitive edge: it gives you the capacity to be more of you.
In this program, we coach you through the capacity you'll gain as a founder, and give that decision as much time as the setup. Week 6 ends with a written plan for where your hours go from January 2027.
How it works
This is the order White Label Group has worked in with clients for 11 years: map how the business runs, then build the systems around it.
Every leader has a process for taking in information and making decisions. You read the sales report, reconcile the accounts, run the Monday meeting. Parts of that process are where your best judgement comes from. Through coaching, you map that process and name the parts only you can do.
Once you can see your process, you choose which parts AI does for you, which parts it helps you think through, and which stay yours. When AI takes over part of how you get your insights, the rest of your process has to change with it. Otherwise you lose the insight you used to get from doing the work yourself.
With the operational work handled, you decide where your capacity goes, and you build the skills for the work you have been putting off, such as a new offer, a bigger client or a second revenue stream.
What you keep: judgement calls, relationships and trust, your point of view, the reasons behind how you work.
What AI does, or helps you think through: first drafts and formatting, research and summaries, repetitive admin, pressure-testing your ideas.
Coaching, built in
Cortney is an experienced leadership coach trained in Neuro-Linguistic Programming (NLP). Each weekly lesson includes coaching exercises that help you uncover your process, name your superpowers, and decide where to direct the capacity AI frees up.
Every participant also gets a 30-minute one-on-one coaching session with Cortney, to work on your own business and your own plan.
The six weeks
Weeks 2 to 6 follow the same rhythm. You choose the tasks in that area worth handing to AI and set up an assistant to do them. Then you set AI up as a thought partner for the decisions in that area. Every Wednesday call ends with a skills lab, where Jami builds a workflow live, step by step.
Everyone covers the same five areas. Because you're working with an operations specialist and an automation engineer, we tailor the setup to the platforms you already use, whether that's your email, accounting software, online store or CRM.
Coaching to map how you lead and make decisions, what only you bring, and what you want the business to become. You write the business context document that every AI tool in the program works from, and you learn which information is safe to give AI.
Assistant: the repetitive, template-based, high-volume emails and enquiries.
Thought partner: what your customers keep asking for that you haven't acted on.
Assistant: drafts, scheduling and repurposing content across channels.
Thought partner: what you're not saying that your customers need to hear. The content that needs your voice stays yours.
Assistant: receipts, invoices, categorisation and payment reminders.
Thought partner: what your numbers are telling you, so you still read your business closely.
Assistant: tracking leads and preparing follow-ups for your approval.
Thought partner: which clients and offers to focus on, and why. You keep the relationships.
Use AI to think through where your freed-up hours go from January 2027, and write the plan. Then review all five areas: what's running, what needs adjusting, and who keeps it current after the program ends.
AI skills, levelling up
Jami is an automation engineer, skilled at shaping software and AI to fit her needs. Every week she runs a 30-minute AI skills lesson, so you learn current techniques that give your business a competitive edge. For example, you'll learn how to add an animation to your website in 10 simple steps.
The webinar showed what's possible. In the skills lessons, Jami walks you through builds step by step, set up for the platforms you use.
What you finish with
And a renewed focus for your growth in 2027.
Your hosts
Cortney and Jami both started in administration. They focus on how work actually gets done once a decision is made, and they teach you to run the systems yourself after they leave.
Together they work with corporate clients on streamlining operational systems and supporting AI adoption. They run this program because they want to see women-founded businesses thrive.
Cortney has 23 years of experience building operational systems, from global financial institutions to early-stage start-ups. As Chief Operating Officer at Carbonix, she took the company from an R&D operation on Cockatoo Island to a certified commercial drone manufacturer, and became its first female Chief Remote Pilot. She founded White Label Group in 2015. She is also trained in NLP and runs leadership coaching through Sourcework.
Jami is an automation engineer and AI adoption specialist who leads AI adoption work inside a large Australian university. That work has delivered efficiency gains equal to 8 full-time staff over 12 months. She also runs her own protein bar business, Stoke Bites, where AI now handles about half of the operational work. That's her result in her own business, and she got there one task at a time.
Enrol
We're keeping the first intake to 20 people, so everyone gets time on the Wednesday calls. You'll have the whole system running before Christmas, and start 2027 with the time it frees up.
$1,499 AUD, inc GST
Webinar price: $1,299. Use the code from the webinar email before midnight on Sunday 18 October.
A $250 deposit, then three monthly payments of $450 ($1,600 in total). Pay with the payment plan
Full refunds are available until the setup call on 29 October 2026.
No. We designed it for the needs of women-founded businesses. Any man who loves being in a room full of strong, assertive women is welcome with open arms.
No coding is involved. You should already use an AI chat tool regularly, because the program builds on what you already do with it.
A Claude Pro subscription and a laptop you can install software on. The setup call on 29 October makes sure everything is ready before Week 1.
Everyone covers the same five areas of the business. We tailor the setup and support to the email, accounting, store and sales platforms you already use.
Plan for 3 to 5 hours on the video lesson and workbook, plus the 2-hour live call on Wednesday from 7pm to 9pm (Sydney time).
We record every call, including the skills lab, and share the recording with the cohort.
Yes. Pay a $250 deposit, then three monthly payments of $450, for a total of $1,600.
The $1,299 webinar price ends at midnight on Sunday 18 October.
Yes, a full refund, up until the setup call on 29 October 2026.
No. AI researches, drafts and suggests options. You make every decision and stay accountable for it.
Week 1 covers which information is safe to give AI tools and which isn't. Each later week checks whether a task touches customer or staff information before you hand it over.
Webinar recording
Watch the recording of How to Make AI Your Co-Founder, and run the thought-partner prompt on your own business.
