Build the systems. Then make them smart.

White Label Group has spent 11 years building the operational backbone of growing businesses: the systems, structure and reporting that let a business run without living in one person's head.

Now, with our AI adoption team, we help you put AI to work inside that structure, so it actually sticks.

Get in touchOur Approach
Person carrying a laptop up a timber-railed steel staircase against a raw concrete wall

Our Approach

Most businesses have both an operations gap and an AI adoption gap, and the two are connected.

AI adoption without operational systems doesn't last. Operational systems without AI adoption miss available efficiency gains. We now have one team to address both at once.

AI doesn't fix a business on its own. When a business doesn't have clear processes, adding AI speeds up the existing problems instead of solving them. We have seen businesses skip the foundational work and end up with expensive tools nobody uses, or expensive people who can't do their job properly.

Every engagement starts somewhere different

  • If you've got years of accounts that were never reconciled properly. We rebuild your financial records so you know your actual position, not a guess.

  • If payroll or invoicing is a headache every pay cycle. We take it off your plate, fix the process, and run it properly, every time.

  • If you need operational leadership and don't know where to start. We step into interim COO or operational management roles and bring order to the chaos.

  • If you keep hearing you should "do something with AI" and don't know what that means for your business. We show you exactly where it fits, once your systems can actually support it.

Our Framework

Whatever you need, the engagement runs through our four-step framework.

  1. Map it.

    We review how a business actually operates, rather than how the org chart describes it. This very often includes processes that exist only in someone's head, inbox, or memory.

    We are experts in making it super easy to interrogate and extract critical operational information from the people in your business, and to create the operational blueprint for how your business works. Building real processes across operations, finance, HR, and systems.

  2. Build it.

    We then build the structure the business should have had from the start: documented processes, clean systems, and synchronised reporting that gives management accurate information on what's happening in the business. This is the work we have done for the past 11 years, and it's what allows AI adoption to succeed afterward.

  3. Connect it.

    Once your business has a blueprint for how it runs most efficiently, we connect AI directly into that blueprint: agents and automations wired into your systems, your reporting, and the tools your team already uses every day. This is the technical build stage, before anyone is trained to use it. We test each integration against how your business actually works, pulling from the clean data and accurate processes built in the previous step, so nothing goes live until it works properly.

  4. Adopt it.

    With those foundations in place, our AI adoption team, led by Jami Emerson Cheneval, trains leadership and frontline staff to use AI directly. This includes workshops that combine AI literacy training with change management, so new habits continue after the session ends. It also includes identifying the specific repetitive tasks that AI can remove from a team's workload, so the team keeps the capability after the engagement ends.

"AI adoption is a workforce transformation challenge, not a tooling one. I can build things, but that is not where the value is. The value is in helping organisations change the way they work, so their people cope with the rate of change and feel empowered to work in the AI age."

— Jami Emerson Cheneval, AI Adoption Strategist

Jami's own AI adoption work has delivered efficiency gains equivalent to 8 FTE over 12 months, and reduced the new hires needed to meet growing project demand by two-thirds.

About

Our Team

Cortney Thomson seated on a linen armchair in a bright room, smiling at the cameraOperations Strategist

Cortney Thomson

23 years of experience building operational capability for organisations ranging from global financial institutions to early-stage start-ups. Cortney has held senior operating roles in financial services, energy, and the commercial drone industry, where she served as Chief Operating Officer and became the first female Chief Remote Pilot for a drone manufacturer. She founded White Label Group to bring that experience to businesses that do not have it in-house.

Cortney has degrees in both business and marketing, as well as being trained in neuro-linguistic programming.

Jami Emerson Cheneval standing against a pale wall in a dark blazer and white topAI Adoption Strategist

Jami Emerson Cheneval

Jami is the founder of Cheneval Advisory, an AI adoption consultancy that partners with White Label Group to deliver the AI adoption side of each engagement. Her background is in administration and automation engineering. Her AI adoption work has delivered efficiency gains equivalent to 8 FTE over 12 months, and reduced the new hires needed to meet growing project demand by two-thirds. She also founded an Australian wholefood snack bar brand that runs on lean operations and integrated AI workflows. In 2020, she served as Founder in Residence at the UTS Techcelerator Female Founder Mentoring Program, supporting emerging women founders. Jami is originally from Oregon City, USA. She holds a Bachelor of Information Technology from the Australian Catholic University. NSW named her the 2020 International Student of the Year for Higher Education.

Meet the whole team

"I lead with generosity and authenticity. Advice lands differently when it comes from someone who does the work: I use these tools daily inside a real enterprise rollout and run my own AI-enabled business, so everything I bring has been tested on real problems first."

— Jami

Results

Results

Consumer Manufacturing

Mobot

Mobot came to White Label Group as a small team of marketing and sales staff selling a product that had gone viral, manufactured in China and shipped to major retailers worldwide. They needed an operational foundation to grow and raise money. White Label Group took over operational management, including supply-chain documentation, cash flow systems, and document management that supported a remote workforce.

Energy Technology

Accurassi

Accurassi is an energy software company whose clients include major banks. Meeting banking vendor requirements required ISO certification. White Label Group set up the systems and processes needed for certification and ran the project through to completion. We continue to work as Accurassi's internal administration team, handling bookkeeping, accounts, and HR.

Global Parking App

KERB

KERB operates as a global, remote team across multiple time zones and jurisdictions. White Label Group established and maintains KERB's HR administration, including recruitment, onboarding, contracting, payroll, leave, and employee communication.

AI Engine for Advertising

Quant+

Quant+ engaged White Label Group in its first year of operation to establish operational procedures and project management while the business moved from R&D to product development.

FAQ

Frequently asked questions

Something we haven't covered? Get in touch.

What's the difference between White Label Group's operations work and its AI adoption work?

The two services work together. Operational work builds the systems, processes, and reporting a business runs on. AI adoption puts AI to work inside those systems, with the client's team trained to maintain it. We don't recommend AI adoption to a business without solid operational foundations, because the results don't last without them.

We don't have a CFO, COO, CTO, or CMO. Can White Label Group still help?

Yes. Our consultants take on interim leadership roles, such as a fractional COO, so a client gets senior capability without a full-time hire. A leadership gap isn't required either: we also work directly alongside an existing C-suite, management team, or wider staff.

How does the AI adoption process start?

As part of the operational planning, we start with a diagnostic to identify where AI could create value for the specific business. From there, we run workshops with leadership and staff, and build a plan for what to adopt and in what order.

Will AI replace our staff?

No. The goal is to remove manual, repetitive tasks from a team's workload so staff can focus on higher-value work. We train staff to use and maintain the tools directly.

Is our data safe?

Yes. We work within a client's existing security and access protocols, and recommend tools appropriate to that client's industry and risk profile. We assess this during the diagnostic phase.

What does this cost?

Cost depends on the size of the business and the scope of work. A single interim leadership engagement costs differently than an ongoing operations-and-AI retainer. Contact us, and we will scope the engagement before quoting a price.

You think you don’t have the time to do it, but with new competitors starting today being AI native, you can’t afford not to.

Get in touch with White Label Group

Tell us what you need help with, whether it's administration, systems, AI adoption, or all three. We'll take it from there.